How It Works
Course outcomes
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Implement targeted advertising campaigns by applying AI features within Meta Ads Manager and Google Ads Smart Bidding.
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Deliver tailored user experiences and build customer rapport using AI platforms like Dynamic Yield and chatbots like Intercom.
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Generate and debug application code with AI assistants such as GitHub Copilot or TabNine.
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Design and prototype user-friendly application interfaces using tools like the Figma AI Assistant.
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Automate quality assurance testing and deploy AI-driven security protocols using platforms like Testim and Darktrace AI.
Course objectives
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Introduce AI-driven strategies to supercharge audience engagement and marketing effectiveness.
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Explain how to deliver personalized customer experiences using AI platforms and monitor brand sentiment.
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Demonstrate how to leverage AI to create and refine applications, enhancing both functionality and security.
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Cover techniques for accelerating application development by using AI for code generation and debugging.
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Explore methods to automate software testing and implement intelligent security protocols using AI-powered tools.
About Online Learning
How the Course Works
It is easy to participate in your online course. After you register, you will be given a web address to go to get into your online classroom. You will have a password and use your email address and password to gain access. Once inside the online classroom, here's what you can expect.
What You Will Do
For each Unit, you will:
- Access the online readings
- Listen to the audio presentation for the Unit and view the slides
- Take a self-quiz to see how much you have learned
- Engage in written online discussion with your instructor and other participants
For best learning, you should make one or more comments at 2-3 different times each day.
The content (readings, audio lectures, slides) and self-quizzes are accessible for the entire course, so you can work ahead, or go back and review again, at your convenience.
Participate When You Want
You can participate any time of day or evening. The online classroom is open 24 hours a day, 7 days a week. There are no live real-time requirements or meetings. You decide when you participate.
For the best learning, participants should log into the course on 2-3 different days of the week.
Discussion
The Discussion for each Unit lasts one week. All comments are made in writing and can be made at any time of the day or night.
Your instructor will log into the Discussion area at least once a day and answer questions, make comments, and respond to comments by you and the other participants.
We encourage you to make 2-3 comments each day to maximize your learning and enjoyment of the course.