Get your message across. Every business communication contains a degree of emotion and influence. Effective business communicators respond to the recipient’s interests and the organization’s best interests. Conquer the right techniques in appealing to both emotions and objective data to influence the discussion. Most importantly of all, persuasive business communicators know how to polish their writing to make every sentence count.
Move your business writing to a different and higher level. Gain an advantage in your ability to participate in business decisions.
CEUs: 1.6
Length (in hours): 16
Price in USD $195
Price in CAD $265
One Month Course
Agenda
Unit 1
Power Up Your Copy
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The two biggest motivators for your reader
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Appealing to the emotions
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Responding to the reader’s self-interest, and your organization’s best interests
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Secrets of the masters in writing business copy
Unit 2
Effective Persuasion Techniques
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Where to begin: How to frame your message
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Don’t bury the lead
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How to effectively use verbs
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The importance of using second person language
Unit 3
Polishing Your Copy
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Revise your copy two times
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Step by step editing process for business writing
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Most common mistakes in business writing
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Differences for email, reports, memos, and proposals
Unit 4
Enhancing Copy with Charts & Images
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Numbers speak louder than words
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Communicate visually with charts and graphs
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How testimonials sell your message
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Complementing copy with images