Color is a powerful tool in design, capable of setting the mood, attracting attention, and enhancing communication. Effective color application goes beyond theory; it’s about making thoughtful choices that elevate your designs.
In this course, you'll learn the principles of color theory and its practical applications in design. You'll learn how to create harmonious color schemes that are visually appealing and impactful. You'll also explore color psychology—understanding how different colors influence emotions and behavior.
You’ll also gain hands-on experience in choosing the perfect color palettes, balancing colors for maximum effect, and avoiding common mistakes. With a deep understanding of color psychology, contrast, and balance, you’ll be able to create designs that not only look stunning but also communicate effectively. By the end of this course, you’ll have the tools and knowledge to use color as a powerful element in any design, elevating your work to the next level.
Pre-requisite: Adobe Illustrator and Adobe Photoshop
CEUs: 1.6
Length (in hours): 16
Price in USD $225
Price in CAD $305
Agenda
Unit 1
Understanding Color Theory
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The science of color: light vs. pigment
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Additive and subtractive color systems (RGB vs. CMYK)
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Hue, saturation, and value explained
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Warm vs. cool colors and their visual effects
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Emotional and psychological associations with color
Unit 2
Color Harmony and Palette Building
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The color wheel: primary, secondary, and tertiary colors
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Color harmony rules: complementary, analogous, triadic, split-complementary, tetradic
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How to build and test a balanced palette
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Dominant, subdominant, and accent color roles
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Using neutrals, tints, tones, and shades
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Creating mood boards and palette studies
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Tools and resources for palette creation (https://color.adobe.com)
Unit 3
Color in Practice
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Applying color to layout and typography
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Using color to guide hierarchy and focus
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Color in branding and identity systems
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Color for UI/UX design and digital products
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Working with color in Adobe apps (Illustrator, InDesign, Photoshop)
Unit 4
Color for Accessibility and Output
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Understanding contrast and readability guidelines (WCAG standards)
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Designing for color blindness and inclusive experiences
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When Colors Clash: The Flickering Effect
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Preparing files for accurate color printing
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Screen calibration and digital color accuracy
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Common mistakes and how to fix them: using too many colors, poor contrast, etc.